We’ve just released The LP Timing & Process Guide, the one dimension of fundraising that rarely gets written about: when to show up, not just what to say.

LPs, especially the more institutional ones, do not allocate continuously. They allocate inside processes: annual planning windows, investment committee cycles, budget approvals, and re-up schedules. A GP who understands these rhythms can stop guessing and start arriving at the right door at the right moment. A GP who ignores them burns precious cycles pitching allocators who could not say yes this year even if they loved the fund.

This guide unpacks both halves of the equation.

First, the LP side: how different investor types actually move through their decision-making, from the family office that can commit on conviction to the pension fund bound by a rigid annual plan.
Second, the GP side: how to read where you are in someone’s process, how to time your outreach and your closes, and how to keep a prospect warm across the months, sometimes years, between first contact and commitment.

What’s inside

• How LPs actually decide (The LP clock)

• Timing & process by investor type

• The annual allocation calendar

• Inside the LP decision process

• Timing your outreach

• Reading where you are in the process

• Timing the close

• Staying warm between cycles

• Timing & process checklist

The timing & process matrix

The guide covers eight investor types. For each, we map the clock they run on, who holds the decision, how long their cycle runs, when to make contact, and where timing most often goes wrong:

• HNWI - Low VC maturity

• HNWI - High VC maturity

• Family Office - Low VC maturity

• Family Office - High VC maturity

• Fund of Funds

• Institutional

• Corporate

• Public Funds

Timing is the part of fundraising that GPs feel but rarely systematise. By understanding which clock each LP runs on, mapping the annual calendar and the internal process, timing outreach and closes deliberately, and staying warm across cycles, you turn timing from luck into a repeatable advantage. Combined with a strong fund and disciplined execution, good timing is what gets the right capital to commit at the right moment.

Download the Full Guide Below.

Read more

This guide exists because most teams underestimate how operational fundraising really is, and how much leverage there is in doing a few high-quality things consistently. In the early stages of a fund (or a new strategy), the real constraint is that LPs must commit before performance & DPI proves the story. That means the deciding factor becomes trust: trust in the GP’s judgment, underwriting discipline, access, and ability to build winners.

Through repeated work with fundraising teams and founders, one pattern shows up consistently:

• Fundraising and capital formation consume an enormous amount of time and attention.

• This time comes at the expense of the work that actually creates returns: sourcing, selection, support, and portfolio outcomes.

• Founders also get pulled into fundraising support in an unstructured way-often asked last minute to “join a call” or “meet an LP”-which can become distracting, inefficient, and sometimes awkward.

Dinners are one of the cleanest solutions to this problem. When done correctly, they compress months of relationship-building into a single evening, create peer validation, and generate the fastest path from interest → 1:1 meeting → diligence → soft commit.

What’s inside

1. Understanding the dinner advantage (why this works)

2. Choosing the right dinner type (strategy)

3. Engineering the guest list (the real leverage)

4. Operating the dinner end-to-end (execution)

5. Founder-enabled dinners (how founders help without “pitching”)

6. Conversion system (what happens after the dinner)

7. Measurement and iteration (improve each dinner)

8. Templates & checklists (copy/paste operating kit)

Read the full guide:

Read more

This research highlights the toughest VC fundraising challenges and offers practical strategies to sharpen positioning, reach the right LPs, and stay focused on investing -not admin.

Key challenges GPs encounter during fundraising:

• Warm LP networks are efficient but don’t scale.

• Cold LP marketing is resource-intensive & complex.

• LP prospecting data is opaque & expensive.

• Working with placement agents can be challenging

• Most funds lack the talent, resources, infrastructure, process, and budget for high-quality IR workflows.

• Meeting LPs’ information expectations is increasingly challenging without a technology stack.

We highly recommend to read our paper on what makes it so hard for GP to master LP fundraising.

Read the Research Summary:

Read more

This document intends to support funds in understanding regulations and mechanics around “Fund Marketing”.

That’s why we partnered with expert lawyers Christoph Gringel, Michèle von Lewinski and Philipp Börger from HEUKING, and created a “Guide to Marketing for VC Funds".

What’s inside

1. Why do regulations around “Fund Marketing” exist and who is to be protected

2. What is considered as fund marketing, and what is not considered as marketing?

3. What is considered as pre-marketing

4. How can the concept of “reverse solicitation” constitute a “no-marketing” case?

Read the full guide:

Read more

We are dedicated to simplifying the lives of GPs worldwide. Our goal is to deliver insights that improve the effectiveness (identifying the right investors) and efficiency (engaging with them effectively) of investor relationship management.

This guide especially focuses on:

• Achieving fundraising goals (AUM) with less time & at lower costs

• Increasing conversion rates of investor meetings

• Having more fun during the fundraising process

• Setting market standards and common terminology

What’s inside

1. Understanding the mechanics of fundraising (Understand the game)

2. Understanding the ROI of fundraising (What’s in it)

3. How to best invest in fundraising (Strategy)

4. Understanding investor types and their needs (Research)

5. Shaping your fund value proposition (Product)

6. Defining your ideal investor profile (Market)

7. Setting up your fundraising artifacts (Marketing)

8. Setting up your funnel infrastructure & workflow (Lead gen & Sales)

9. Getting feedback (Improve)

Claim your FREE playbook behind today’s most successful GPs and turn your next fundraise into a masterclass:

Link